Google provides holiday travellers with free airport WiFi
Beginning this Tuesday, Google is giving holiday travellers in 47 US airports free WiFi. What's the catch you ask? When users log in, they will be greeted with an option to make Google their homepage or download Chrome. Not clear at this point whether a traveller can opt out of either option, but it seems a fair trade off to temporarily make Google my homepage (which it is already).
Additionally, travellers will be given the option to donate to one of three charities that Google is supporting, including Engineers without Borders, One Economy Corporation and Climate Savers Computing Initiative.
A few years back, we used to advertise aggressively on in-flight magazines, which don't hold a candle to the potential this new marketing channel provides. You have to wonder how long it will take fellow gaming operators to catch on and offer free wifi in exchange for downloading a casino or poker client.